Monday, April 2, 2012

eLagaan to sponsor an evening with Sramana Mitra (1M/1M) - hosted by OCC/BEMUG

eLagaan is happy to be a sponsor at the upcoming event with Sramana Mitra (1M/1M) for the upcoming event hosted by OCC, Bangalore & BEMUG.

The event is focused on "Do Customers Know What They Want?".

Here are the details of the event:
Date: 03 Apr 2012
Time: 06:30 PM - 09:00 PM (Followed by Networking over Dinner).
Venue: P.U. Quadrangle, Ground Floor, P.U. Building, Christ University, Hosur Road, Near Dairy Circle, Bangalore 560029 (Attention: No tobacco campus)
Parking: Within Christ Campus
Agenda / Proceedings:
- Welcome Note
- Entrepreneur Dysfunctions - Talk by Sramana Mitra
- Debate: "Do Customers Know What They Want?"
Sramana Mitra (1M/1M) & Team Vs Mukund Mohan (Jivity) & Team
Moderated by: Ravi Gururaj (Citrix)
-Vote of Thanks
-Followed with Networking over Dinner

Sramana Mitra has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education.

As an entrepreneur CEO, Sramana founded 3 companies: Dais, Intarka and Uuma. Two of these were acquired, while the third received an acquisition offer from Ralph Lauren which the company did not accept.
As strategy consultant, Sramana has consulted with over 70 companies, including public companies like SAP, Cadence Design Systems, Webex, KLA-Tencor and Tessera among others. Her work has also included numerous startups and VCs, and she played Interim VP Marketing roles for seven such ventures. Sramana has a proven track-record in turn-arounds for both small private companies (Example: think3) and divisions of larger companies (Example: a $100 Million Business Unit of Cadence). She has also created major growth strategies through new market penetration, M&A, Industry Roll-ups, etc.

Sramana has a Masters degree in EECS from MIT and a Bachelors degree in Computer Science and Economics from Smith College. She is on the Board of the MIT Club of Northern California's Entrepreneurship Program (
Visit her site: Sramana Mitra on Strategy ( )